What type of signage is specifically used at decision points to encourage behavior changes?

Point-of-decision signage is designed to influence individuals at critical moments when they are faced with choices. This type of signage is strategically placed at locations where decisions are made, such as stairwells, elevators, or near food options. The primary purpose is to promote healthier behaviors by providing motivating messages or options that encourage walking instead of taking the elevator, or choosing nutritious foods over less healthy options.

In the context of health and wellness, this signage is particularly effective because it provides a direct nudge right when a person is making a choice, reinforcing desired behaviors and increasing the likelihood of healthier decisions. The specificity of this signage at decision points is what differentiates it from other types, like wayfinding or directional signage, which primarily serve the purpose of navigation, or informational signage, which provides general information but does not actively encourage behavior change.